Nexxus purple shampoo11/8/2023 Nexxus’s Blonde Assure Color Toning Purple Shampoo has hair health at the heart of its formula, designed to target and treat damage with like-for-like proteins. Purple shampoo is designed to coat the outer layer of the hair and neutralize overly-warm tones, but as long as you follow the usage guidelines, you won’t need to worry about “build-up” dehydrating or damaging already vulnerable strands. THE PURPLE SHAMPOO Q&A HOW DOES PURPLE SHAMPOO AFFECT DRY, DAMAGED HAIR? Nexxus’s Blonde Assure Color Toning Purple Shampoo teams its anti-brass pigment with keratin protein (it’s what our hair is made of), to target damage while enhancing blonde, bleached, silver, or platinum hair. How? Purple sits opposite yellow on the color wheel, therefore canceling it out (brunette hair will require a blue-toned product to cool unwanted warmth in more orange-toned discoloration.) Pigmented shampoos work in a similar way to the glosses and glazes used in salons, creating a more bespoke color but at a fraction of the price. The violet pigment is deposited onto the strands to cancel out warm tones, taking blonde hair from brassy to on-trend ash. Purple shampoo can look a bit alarming to first-time users, but fear not, you won’t step out of the shower looking like a giant blueberry. Instead, we’re going to advise you on haircare that counteracts chemical damage and keeps color looking fresh, especially in bleach-blonde hair prone to breakage and brassy tones. But we’re not going to tell you to quit the thing that makes you happy. Chemical coloring causes the hair’s protective outer layer to raise, leaving it more vulnerable to dehydration, breakage, and the loss of essential proteins. There’s nothing quite like stepping out of the salon after a hair transformation, but switching up your hair hue comes at a price (and we’re not talking about the money you hand over once it’s done).
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